Case Studies

The in-depth, detailed examinations of user experience research and analysis of specific users, groups, and situations over time that resulted in the design and development of solutions for a number of business problems.

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Absa Bank Projects

Over the past seven years, I have successfully led numerous impactful projects in Fintech Product Design, focusing on enhancing user experiences, increasing digital adoption, and driving revenue growth for one of South Africa's largest Bank, Absa Bank Group

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Bank App: Business users

How might we help business customers view and manage their accounts on the banking app?

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Food Scanner

How might I, being a new mom to a little girl with food allergies, help my family shop smarter & faster, given that all food labels are written in such fine print that we cannot see the allergens?

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MegaU - Kids banking app

How might we help kids earn money and manage it through tasks, given that kids don't like chores?

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